They’re incredibly strong. Good-looking. Total workhorses. Yet remarkably easy on the ears.

Are we talking about a professional sports team or new entertainment phenomenon? No, something a lot more exciting…the new line of 2011 Super Duty trucks from Ford, a company that has been around for over 100 years!

What makes these vehicles so extraordinary certainly goes beyond a single factor. However, among the numerous reasons, the foremost is the new breakthrough 6.7L Power Stroke® V8 Turbo Diesel engine, an engineering marvel and yet another milestone for the venerable auto manufacturer whose name is synonymous with innovation.

“It’s the very first Super Duty diesel engine to be totally conceived, designed, developed, and manufactured solely by Ford,” states Ken Vighi, Manager of the Truck Division at Hassett of Wantagh, Long Island’s #1 volume Ford Lincoln dealer (based on 2009 and 2010 calendar year retail sales for Long Island from the Ford sales report). “Not only is it the most powerful and best-in-class for torque, Ford’s new Super Duty diesel is also the cleanest and quietest of any on the planet. And it gets even quieter after it’s warmed up!”

With its 800 lb.-ft. of torque and 400hp, the 6.7L Power Stroke® V8 Turbo Diesel represents an entirely new class-exclusive inboard exhaust and outboard air induction architecture that helps reduce turbo lag while also delivering a 20% improvement in fuel efficiency over its predecessors, earning it a best-in-class fuel economy rating as well. The single-sequential turbocharger uses the compact, high-efficiency design of a dual-sided compressor wheel to generate maximum power faster than ever before. Yet another great feature is the common-rail induction system which operates at nearly 30,000 psi, and uses precise calibration and phasing to significantly reduce noise, vibration, and harshness. In a departure from normal manufacturing, Ford uses compact graphite iron in casting the block. A process normally used by the Nascar boys.

“The new transmission is the benchmark for auto ‘trannys’ in heavy trucks,” adds Ken. “A fully-programmable, six-speed automatic, it includes a manual shift mode through all six gears. Larger and thicker than virtually all its competitors, with a thicker casing, it also features a unique “hill-descent assist” for greater safety and confidence. A driver simply presses a button while descending a hill before tapping the brake to make it easier to slow down while hauling heavy loads on a steep decline.” And if all this wasn’t enough, Ford also made its new Power Stroke® V8 Turbo bio-diesel fuel (B20) capable, too.

But Ford still wasn’t finished innovating. They decided if such innovations were better for diesel engines, why stop there? So they created the all-new 6.2L twin-plug V8 Gas engine. Like its diesel sibling, the 6.2L V8 is best in its class in fuel economy, delivering a 15% improvement over the previous base engine. Its 385hp and 405 lb.-ft. of torque — twice the torque of conventional models — also earn best-in-class ratings. Ford’s also developed a 6.8L V10, available on their F-450 and F-550 Super Duty Chassis Cabs, the only large-displacement gas engine of its kind available in the Class IV/V segment (full-size pickups over 8,500 pounds).

Not surprisingly, the electronics built into Ford new Super Duty trucks are as impressive as the rest of the package, with state-of-the-art computer guidance and controls, as well as award-winning Ford SYNC® systems. Given Ford’s sterling reputation for performance, it’s also not surprising the company puts both these remarkable new engines through the wringer before making them public.

“Ford tested their Super Duty engines on the proving grounds, as well as real world driving, under harsher conditions than most drivers ever experience,” says Ken. “Then they put them through it again. In total, the Power Stroke® turbo diesel alone received more than 10 million miles of cumulative testing. The result is a Super Duty that does everything an owner needs — work harder, haul more, run hot or cold — for hundreds of thousands of miles.”

It just goes to prove the old adage: if you want something done right — or better — you have to do it yourself. “As someone who’s worked with Ford for nearly 40 years,” notes Ken, “all I can say is it’s about time they relied solely on themselves to get the job done. I really love what Ford’s done with these new Super Duty engines. And whenever anyone who knows pickups checks them out, they immediately feel the same.”

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